Strategy development revolves around leveraging a distinctive proposition to deliver the company’s vision, within a clear understanding of strategic context. In working with clients to develop their strategy, we challenge and support them to be crystal clear on both.
The two vectors work as an overall ‘organising intelligence’ for the business. They guide investment decisions, talent development, organisation design, communications and everything else.
Insight from two different lenses help drive successful strategy: insights from customers and external stakeholders, and insights from inside the business. We have developed related insight programmes which our clients find invaluable in both respects:
Bespoke panels of experts which we put together including academics, journalists, investors and others who bring a valuable objective perspective to understanding strategic issue and opportunity areas. We collate and present the insight in a thought-provoking and stimulating way.
We particularly like the way that forward thinking inc are able to track down experts worldwide whose objective perspective can add colour and context to the strategy debate
A mix of qualitative and quantitative insight into target customer needs and perspectives collated into a concise customer insight pack.
Their research and statistical analysis is second to none!
VP RESEARCH & ANALYTICS
Innovative online forums curated by our research team to explore in-depth strategic issue and opportunity areas. The confidential nature of our forums allows participants to openly discuss and develop views they often feel less confident discussing with peers, line managers or in more traditional focus group settings.
The FTI Forum has been a real revelation in helping us understand the issue and opportunity areas highlighted by our engagement survey. It generated an unusual depth of insight and the team translated the findings into practical actions we are already implementing. It helped us develop a business case to successfully bring our Executive along on the journey too. Fantastic in every respect.