© 2018 forward thinking inc


At forward thinking inc, we believe that our people are our most valuable asset. It’s why we work hard to attract talented, driven and passionate individuals who buy into our proposition to inspire clarity for our clients.



Our CEO Penny joined as a Director in 2014 from Lloyds Banking Group. In a 15-year career at Lloyds she undertook a series of roles of increasing responsibility across a broad range of functions, including strategy, change, risk, data and marketing. Her final two roles at the Bank were Head of Performance Management for the Corporate Banking division and Co-Head of Insight.

Penny is highly experienced in leading change programmes, challenging and supporting a client's leadership team to achieve results with a lasting impact. She is a strong presenter and influencer, and brings energy and commitment to every client assignment.

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An Economist, Chris began his Marketing career at P&G in 1979. Over the next twenty years his career included roles of increasing responsibility initially with P&G, and later with Sony and Diageo. He spent six years in Asia for Diageo as Marketing Director in Japan and then as Head of Marketing and Strategy for Asia. Back in the UK he became Global Marketing Director for Johnnie Walker and later moved to Seagram as Vice President of Marketing and Strategy globally.

Chris founded the consultancy in 1998. His strengths are in strategic thinking, challenging the status quo and developing new ways for clients to grow. Many senior clients use Chris as a trusted sounding board and adviser.

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Prior to joining forward thinking inc as a Director in 2014, Toby accumulated over twenty-five years’ experience in senior international roles across a range of industries working for companies such as Diageo, Associated Press, The Folio Society and Exxon.


Toby is expert in all aspects of brand strategy development and execution with an outstanding record of implementing change in major organisations. He has a track record of working successfully with key functions – Marketing, HR and Real Estate to help clients create a “living” corporate brand.

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