Keep up to date with our latest ideas, case studies, news and events.

Zoe Edwards Zoe Edwards

Inspired, Desired, Not Required

The current pandemic will encourage organisations of all types to consider how they operate optimally in the future. As we inevitably adapt to the challenges of remote working and enforced isolation, we are seeing individuals react with incredible ingenuity, resilience and creativity.

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Zoe Edwards Zoe Edwards

Contemplating A Remote Possibility

Chinese workers isolated at home as a result of the Coronavirus are using a range of remote working tools to keep working. Elsewhere in the world, others are doing it simply because they can.

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Zoe Edwards Zoe Edwards

New Year Message

As we enter a new year and decade it feels appropriate to take a moment to look back and reflect. There’s no doubt that the prevailing winds of 2019 presented some challenges as well as opportunities for UK business.

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Zoe Edwards Zoe Edwards

Big Trends Require Big Thinking

In the news last week was the forecast that 2019 global automotive sales will be down by as much as 4 million. It amounts to a crisis for the industry and articles blame Brexit, the US-China trade war and an array of other factors. We think it’s something else.

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Zoe Edwards Zoe Edwards

University Challenge: School Spirit

As Universities seek to differentiate themselves more effectively in an increasingly competitive war for talent both in terms of students and academics, is there a trick being missed to develop the asset of cultural identity?

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Zoe Edwards Zoe Edwards

University Challenge: Stand Out from the Crowd

A senior executive within the Higher Education system recently stated that ‘running a university is now more complex than running an FTSE 100 company.’ A fair call given the scale of resources to be managed. But if universities are now being run like businesses, why aren’t they yet branding like one?

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Zoe Edwards Zoe Edwards

Using Your ‘Utu’

In Mauri culture, ‘Utu’ refers to the preservation of balance and harmony within a civilisation. It was designed to create and strengthen social connections.

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Zoe Edwards Zoe Edwards

The Drivers of Social Capital

Social capital can be described as the value embodied in a strong and well-functioning community. It is a crucial measurement for government in seeking to drive up the quality of community in, for example, Britain’s town centres. They use it to measure the impact of redevelopment investments.

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Zoe Edwards Zoe Edwards

Beyond Putnam

Talk to most very successful people in any business field and they will tell you that their success has been built on their ability to build relationships.

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Zoe Edwards Zoe Edwards

A World in Perpetual Motion

Twelve years ago, we were asked by the DTI to create scenarios for the future of work in the UK, imagining how 2030 might look, as stimulus for government policy making. 2030 seemed a long way away in 2006, but that ‘future’ is now only twelve years from now!

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Zoe Edwards Zoe Edwards

A Meeting of Minds

Most CEOs at some time will expound on the idea that their company’s people are their greatest asset. They undoubtedly mean it and the oft quoted ‘war for talent’ suggests that their competitors are as anxious as they are to attract and retain the best people.

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Zoe Edwards Zoe Edwards

Miele: Brand People Power

Of the many companies we have enjoyed working with on corporate brand proposition development, Miele stands out. It is a wonderful brand with a wonderful reputation but at least in the UK, like all great brands, sometimes benefits from a fresh pair of eyes.

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Zoe Edwards Zoe Edwards

Talking Buildings

If a building could talk, of what would it speak? The answer is that buildings do talk, they communicate very effectively but how, why and to what purpose is not well understood. Workplace branding in its broadest context can be an essential and valuable part of a company’s communication strategy.

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Zoe Edwards Zoe Edwards

The Marketing Team is No Longer Responsible for Building Brand Capital

The corporate brand is perhaps the best understood and managed of a firm’s intangible assets. Many firms include brand value on their balance sheets though relationship capital, for example, has rarely been treated that way. One reason is that it is apparently obvious that the marketing team are responsible for it.

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