Creating Social Value and Social Capital
Doing ’the socials’ is a vital component in every modern communication plan. Leveraging influencers and using You tube, Instagram, Facebook, and other channels to raise awareness and shape perceptions of your brand across an increasingly media savvy target audience. It is a science all to itself and constantly evolving as a landscape. There are many consultancy specialists in the field, but we are not one.
We are however expert in two other types of social activity. Creating Social Value and Social Capital. The former relates to what every organisation today sets out to deliver over and above generating income and profit. The latter related metric, to the value that resides in well-functioning communities. This can refer to the positive impact your organisation makes on its local community, supply chain or even the wider world. It also has an internal meaning, related to the strength and quality of an organisation’s own working community and culture. People tend to like to work for organisations with healthy levels of internal social capital and investors, to invest in them, assuming they are also growing and turning a profit, or look likely to. Accumulating social capital takes investment over time and requires a strategy.
Social impact is the S in ESG. Most organisations are quite good at understanding E, what drives their environmental footprint and taking actions to measure and track it. CO2 emissions can be measured and tracked. Social impact footprints are harder to measure, and it is more difficult to understand scientifically the actions required to improve the footprint. However, there are ways to do it, and we could help if you have a mind to do it.