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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-07-07</lastmod>
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      <image:title>News &amp; Ideas - The London Effect - Make it stand out</image:title>
      <image:caption>SOURCE: Sky News</image:caption>
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      <image:title>News &amp; Ideas - The London Effect - Make it stand out</image:title>
      <image:caption>SOURCE: Sky News</image:caption>
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      <image:title>News &amp; Ideas - The London Effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>The segment of ‘one’</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/53816b37-577a-47db-a779-28ed971ce708/jeremy-bezanger-9k_gCYLoH2g-unsplash.jpg</image:loc>
      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Digital marketing</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Zoom &amp; Teams</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Social influencers</image:caption>
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    <image:image>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Drinks on Thursday</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Siloes</image:caption>
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    <image:image>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Too many bad meetings</image:caption>
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    <image:image>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Unequal opportunities</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Short-term thinking</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>The value of strategic clarity</image:caption>
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      <image:caption>Organisational alignment</image:caption>
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      <image:caption>A clear value proposition</image:caption>
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      <image:caption>Great leadership</image:caption>
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      <image:title>News &amp; Ideas - Twenty Years of Change - Make it stand out</image:title>
      <image:caption>Quality stakeholder communities</image:caption>
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    <image:image>
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      <image:title>News &amp; Ideas - A World in Perpetual Motion</image:title>
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      <image:title>News &amp; Ideas - A World in Perpetual Motion</image:title>
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    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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      <image:title>News &amp; Ideas - Herman Miller and the Workplace Intelligence Unit</image:title>
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    <lastmod>2024-07-07</lastmod>
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      <image:title>News &amp; Ideas - Watching the Wheels Go Round</image:title>
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    <priority>0.5</priority>
    <lastmod>2024-07-07</lastmod>
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    <lastmod>2024-07-07</lastmod>
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      <image:caption>Source: Aon Hewitt, Trends in Global Employee Engagement 2011</image:caption>
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  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/our-clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939326356-FS90VCYNEGYQ247VEK37/Colour+Logos+Resized-01.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939341522-IPEPCLWAOLIJIK29ELZE/Colour+Logos+Resized-07.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939346545-AF77DWVAFOSG7Y77I7U3/Colour+Logos+Resized-02.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939375921-FL2SULWCBPZC3A461SZ6/Colour+Logos+Resized-08.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112930986-UIWINSN1NZ27P5CB6Y8R/Colour+Logos+Resized-28.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939372718-DK3X7499DTEQW6WH0OYF/Colour+Logos+Resized-17.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939379167-LULHKXMD56ZUGGGBV7M9/Colour+Logos+Resized-18.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939358029-8WNSK1NUGBMJZ0NBKJZU/Colour+Logos+Resized-04.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112929344-K1W9U7T7AAXMJS9KGFJN/Colour+Logos+Resized-29.jpg</image:loc>
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      <image:title>Our Clients</image:title>
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      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939370781-G978R2FT6SUBNVDKMSVX/Colour+Logos+Resized-15.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939331650-3BIO3OAQFSM44WGQUBYC/Colour+Logos+Resized-05.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939392889-RABPGC0DO6HK3LOEAFLW/Colour+Logos+Resized-23.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112930993-QMNPT66XAENX7H4PXTNK/Colour+Logos+Resized-31.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939391668-5LP085BXQPKA8YXGMD9X/Colour+Logos+Resized-22.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112931606-1WM9PEIA6LIA3VPKGZ8C/Colour+Logos+Resized-32.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939360846-Z4D7WMH6X9KHVWBWCWYS/Colour+Logos+Resized-13.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112931844-P0PISVQOHVWS9K9ERWO6/Colour+Logos+Resized-33.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582113428370-ULDFE86F9A7IE3NNQMNS/Colour+Logos+Resized-34.jpg</image:loc>
      <image:title>Our Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939374873-SS2FXII51RF474OGJT7C/Colour+Logos+Resized-14.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939331959-ZOORE2SYA40UIF4TO596/Colour+Logos+Resized-03.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112932475-69YVP28RSMRF8FWQQ5K6/Colour+Logos+Resized-35.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1582112932725-97PHZ4AEYAJMMQFD2TK8/Colour+Logos+Resized-36.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580939345021-KOQSIL5LCDEJHZW86JMT/Colour+Logos+Resized-09.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/f32340f0-dfe2-4332-9a85-8a0757fa5893/PAFC.png</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/strategy-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1625646879531-P553BN2G1DOTFQ34G98C/martin-wilner-J1ActGs9Qzg-unsplash-EDIT.jpg</image:loc>
      <image:title>Strategy Development - Strategic Insight</image:title>
      <image:caption>Insight from two different lenses help drive successful strategy: insights from customers and external stakeholders, and insights from inside the business. We have developed related insight programmes which our clients find invaluable in both respects:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580941131657-05UD04ZPSQB0UCGIN6TD/CC00-090617%2B%252815%2529.jpg</image:loc>
      <image:title>Strategy Development - Strategic Planning</image:title>
      <image:caption>A good strategic plan should be simple, clear and concise. It should set out how the business will grow its long-term value as well as achieve its shorter-term objectives. We use our strategy model to support clients in developing practical plans to address opportunities in each area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580941305789-JK8DSG8ZOXAFZRZTTHG0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Strategy Development - Data &amp; Analytics</image:title>
      <image:caption>To develop its strategy, an organisation needs to understand strategic context. We work with clients to understand the key drivers of the markets they operate in and identify the issues and opportunities they need to address and capitalise on to be successful. Our research and analytics team are experts in all aspects of data analytics, market modelling and scenario planning. We also offer a broad range of research programmes, both qualitative and quantitative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580941498507-NETCWHXE5KVN59MNJ84A/antene.jpg</image:loc>
      <image:title>Strategy Development - Communications &amp; Engagement</image:title>
      <image:caption>For a strategy to be effective it must be clearly communicated and understood within a business. That’s not always the case in reality. When we develop a strategy with our clients we help them to articulate the ‘strategy story’ internally and build employee engagement and commitment to it at all levels in the organisation. This work often bridges into change management support since adjusting strategic direction often necessitates shifts to the way the organisation works and functions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580941659965-Q504EEC8JD55GKMZ6J2E/ab13977.jpg</image:loc>
      <image:title>Strategy Development - Change Management</image:title>
      <image:caption>We work with senior management to both frame and execute change programmes. Critical to delivering change successfully is for leaders to have a clear and agreed vision and to lead from the front. A strategic initiative should be supported by an effective change management model to measure and track progress and ensure consistent and effective engagement with the employee population along the way. We can either manage the change programme as an outsourced resource or support in-house teams to achieve the same end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580941796917-YHRC8Z6JRCL26KEDFKPG/pexels-photo-188960.jpg</image:loc>
      <image:title>Strategy Development - Best in Class (BiC) Services</image:title>
      <image:caption>Front line sales teams need the right level of assistance from their support functions – HR, IT, RE, Finance, Research and others. We work with clients to benchmark their shared central services against best in class standards. The resulting gap analysis is invaluable in equipping COOs to optimise cost performance and service delivery. The process also helps open up dialogue and strengthens relationships between front line and support functions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580942235977-ABMQG878M5KH9SRZQMFL/drew-beamer-9uX5cX1l3bw-unsplash.jpg</image:loc>
      <image:title>Strategy Development - Workplace Strategy</image:title>
      <image:caption>A firm’s workplace is where strategy and people meet. It can help dramatise the corporate brand, build organisational social capital and impact employee productivity. Our workplace strategy team are vastly experienced in helping clients to optimise the working environment and to embrace the opportunity of flexible working with all the strategic and operational benefits such flexibility can deliver. We have a dedicated workplace strategy research arm called 'The Workplace Intelligence Unit'. You can find out more here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/driving-growth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580944121924-ZRQFBGOVJ2ZB3U06W8P2/john-t-413908-unsplash.jpg</image:loc>
      <image:title>Driving Growth - Stimulating Innovation</image:title>
      <image:caption>Most companies aspire to be more innovative but struggle to drive innovation in a structured way. We have developed an innovation model which helps clients to focus their innovation efforts, encourage innovation across the organisation and track and measure their success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580944456639-U9BHYCT3CUWD1HKTLT0Q/shutterstock_120588091.jpg</image:loc>
      <image:title>Driving Growth - Acquisition Strategy</image:title>
      <image:caption>We are not acquisition specialists but we can advise clients on acquisition targeting, and afterwards help with effective brand and cultural integration, which if not handled skilfully can destroy rather than create value.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/building-value</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580943027567-9F9ZV3FXAOTWQ3NCR716/road-street-sign-way.jpg</image:loc>
      <image:title>Building Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580943308184-81MVB4IYQICUT3M7N028/christopher-burns-270898-unsplash.jpg</image:loc>
      <image:title>Building Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580943491818-D6NGS2CA31G955IUGF43/tanja-heffner-259382%2Bcopy.jpg</image:loc>
      <image:title>Building Value</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-19</lastmod>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/our-strategy-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1580936678557-7863CKDR9DU8BRICLO5L/Strategy+Model.png</image:loc>
      <image:title>Our Strategy Model</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/on-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/1611750801499-SMTY9LQO3JXMWIOCMNFE/image-asset.png</image:loc>
      <image:title>On Strategy - On Strategy</image:title>
      <image:caption>On Strategy is an easy-to-read book which explains, in simple terms, how strategy works in business and in life. A must-read for anyone responsible for, or interested in, the art of strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forwardthinkinginc.com/our-people</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e32c167b86dbe20685f35da/68fc91d0-4235-4f48-b78d-2089fdc73fab/pexels-photo-114797.jpeg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Chris Woolston is founder and Chairman of the consultancy. Established in 1998, the firm has since supported many of the world’s most admired organisations. Chris began his corporate career in 1979 as a graduate trainee with Procter and Gamble. From 1987-1994 he lived and worked in Asia for Diageo (then United Distillers) initially as Marketing Director for Japan and subsequently as marketing and strategy lead for Asia, helping the firm to establish a dominant share in the region. During his time, Thailand overtook the USA as the world’s largest market for the firm’s premium brand Johnnie Walker Black Label. He has published two books, On Strategy in 2020 and On Reflection in 2023. Chris is a trusted mentor and advisor to many of our most senior clients. He has a particular interest in how organisations can drive profitable growth at the same time as building their long-term value by investing in the development of their primary intangible assets: brand, human and relationship capital.</image:caption>
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    <loc>https://www.forwardthinkinginc.com/on-reflection</loc>
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      <image:caption>The key to learning is observation. This series of in-depth interviews with high achievers from a range of fields distils out some simple and inspiring life lessons. No two successful people are the same. Events shape them differently, they adjust and adapt as they pilot their way through life. All of those interviewed have mastered their different trades, sometimes from challenging beginnings. Their ingenuity and determination in doing so has been unusual and each has an inspiring story to tell. Together the sixteen conversations offer some valuable clues to getting the best out of your talents, fascinating insight for anyone looking to lead a rewarding life. A book for those at any stage in their own careers interested in learning from the experiences of others.</image:caption>
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