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intangibleassets In helping clients to execute their strategies, we place particular emphasis on developing the intangible asset base, because we understand that these assets are critical in creating long term value. Most analysts agree that today, intangible assets (usually referred to as Human Capital, Relationship Capital and Brand Capital) account for around 70% of a company's value. We have developed simple and effective ways of measuring these asset classes and work with management on programmes to strengthen them. |