how to develop a value proposition - the process of developing a winning value proposition is about gaining a truly insightful perspective on the needs of your prospect...read more

tangible intangibles - in contrast to the 1970's when analysts were of the view that intangible assets accounted for less that 20% of...read more

the missing link - the link between business strategy, brand culture, operational performance and corporate value is confusing...read more

simple is best - the skill in strategy development is to simplify apparent complexity... read more

strategy is not science - the belief by many that strategy is science drives a worrying preoccupation amongst academic and analysts... read more

efficiency - last refuge of the failed strategist... read more

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what's happening?

audi talk
audi UK marketing director dominic chambers recently featured in a market leader interview to discuss the audi brand and his...read more »»

thinking ahead

managing change - top 10 tips 
in every company there is the need to manage periods of change, many of which will be challenging and stress provoking... read more »»

latest fti events

the value of risk
our interest is in helping clients to manage the risks to their business model. The approach starts with an understanding of how long... read more »»